
A DIFFERENT BREED OF COMPANY
We believe our values are what set us apart and have helped build Ariat into the one of the top Equestrian, Outdoor and Work brands in the world. Product quality is non-negotiable, and so is our collaborative culture and giving back to the communities we serve.


A CULTURE OF CRAFTSMANSHIP
World-class product requires world-class design, materials and workmanship.
Our footwear team obsesses over every single detail of our boots and shoes -
from the finish and durability of the leather to the stitches per inch where a
boot gets a lot of wear. Many of our boots go through 150 steps during construction,
ensuring world-class performance, fit and durability.


A LEADER IN DEVELOPING ADVANCED TECHNOLOGIES
Ariat delivers products that outperform in a variety of demanding environments. We partner with world-class biomechanical research groups and testing labs to improve product performance, comfort and durability – while focusing on real-world product functionality. We work with global suppliers to develop new materials that are lighter, cooler and more durable than anything in the market. We field-test all of our products with people like you, to consistently raise the bar for functionality and style.
ENGINEERED FOR EXTREME ENVIRONMENTS
Ariat® is proud to offer an extensive line of Ariat work boots and workwear that meet or
exceed industry standards for safety, and are engineered for brute strength and active
mobility in the most extreme environments.

REIMAGINING EVERY ELEMENT OF OUR CLOTHING
Building in the Ariat difference of innovation in materials, fit, and function. Ariat denim is
manufactured using advanced sustainability processes while the finishing is performed
by denim “artists” that give every pair a unique look.