As the leader in Western lifestyle apparel since 1947 and the originator of the Cowboy Cut® jean, the Wrangler® brand is using our strength and association with the rugged cowboy lifestyle to honor breast cancer survivors and the brave women and men who continue to battle the disease.
"Breast cancer touches everyone," said Phil McAdams, president, Wrangler® Specialty Apparel, at the launch of the initiative in 2005. "Tough Enough to Wear Pink is our way of recognizing the courageous women and men who face the disease and the family and friends who face it with them. We hope to use the strength of the Wrangler® brand to help lead the western industry to raise $1M in the fight against breast cancer and support such a universal cause."
That million dollar milestone was met within one year of the launch of Tough Enough to Wear Pink. A $1 Million check was presented at the 2006 Wrangler National Finals Rodeo.
Join us this year as we proudly continue to support the Tough Enough to Wear Pink initiative. Long sleeves. Button down collar. One button through spade pocket. Two button adjustable cuffs. 100% cotton plaid. Pink/Blue
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